Because so many clients rely on an artist’s social presence to legitimize song value, we’ve put together some insight into what our clients are saying about value, why we think building your online presence is important, and some examples of what we’ve seen work in a properly capitalized artist profile.
Sync licensing is a powerful tool for artists. But, as Johnny Stimson found out, it can be even more powerful if you pay attention. In this article, he’s going to break down a few things he’s learned about how you can make the most out of any license, no matter how big or how small.
We’re intentional with every element of our artists’ releases, from schedule and assets, all the way down to marketing materials and strategy. Our process is a well-oiled machine, but it’s not magic. Getting your materials in early is always better, and here’s why.
Our next big marketing campaign is right around the corner and we wanted to share the details before it launched. This is our largest campaign this year and it’s called Musicbed Challenge. Its primary goal is to increase client numbers, engagement and brand loyalty through a short film competition.
To spread the word about our new subscription option last fall, we challenged some of the top YouTube influencers in the filmmaking industry (totaling over 9 million followers) to create videos using one of our songs as a prompt.
Weddings have been, and always will be, a solid segment for Musicbed. With wedding season kicking off this is the perfect time for a push to the wedding segment and make sure as many wedding filmmakers as possible know about Musicbed and our subscriptions.
In an effort to get the attention of some of the biggest advertising agencies in the world, we personalized messages to their Executive Creative Directors, Founders, and creatives and put them in places along their commutes that they couldn’t ignore.