Hypertargeted Ad Campaign
Make Them Listen | Hypertargeted Ad Campaign
In an effort to get the attention of some of the biggest advertising agencies in the world, we personalized messages to their Executive Creative Directors, Founders, and creatives and put them in places along their commutes that they couldn’t ignore.
Icing on the Cake
On the same morning that the Out-Of-Home installs went up, we delivered a copy of Film + Music Magazine in a campaign-branded wrap to every agency that we targeted along with gift cards to nearby coffee shops for their entire staff.
"Right outside my office window. That's some intense targeting." — Gerry Graf | Chief Creative Officer, Barton F. Graf
"The best subway poster I've ever seen and I'm not even being biased or anything." — Frank Cartagena | Executive Creative Director, 360i
"I love your 'Favorite Person' poster idea outside of Grey" — Paul Safsel | Creative Director, Grey Advertising
The ‘Make Them Listen’ campaign won a D&AD Pencil!
It’s a big deal.
We’re still getting noticed for our hyper-targeted campaign, and still having important conversations with agencies because of it. We nabbed a D&AD Pencil for the campaign, which is essentially an Oscar for the advertising world, and got an exclusive sponsorship for the One Show — a massive awards banquet. These are just a few of the ways we’re getting your music in front of the world’ top ad agencies!